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Whilst bake sales, sponsored walks and coffee mornings all have a valid place in the charity world they should not be taking centre stage in 2019…. you need to think bigger! What was the last innovative challenge you launched for your supporters? If there isn’t at least 3 fundraisers you trialled last year, it’s probably time to review what platform you’re using and why you are using it.

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There's a fundraising revolution happening in video games, but there's a good chance your cause isn't part of it. Charity streaming is part of the future of fundraising whether you like it or not. Whether streaming using Twitch or YouTube, gamers all over the world are willing to do it for charity.

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A big week IRL

By Jo Mason • November 9, 2018

GivePenny has teamed up with homeless charity Shelter to encourage supporters to game for good as part of their Level Up For Shelter campaign. 135 families become homeless in the UK every single day, so Shelter are asking those taking part to get sponsored to game for at least 135 minutes!

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You’re all signed up to your local half marathon, you’ve published your GivePenny #ConnectedFundraising page, shared it with your mates and you’ve even bought yourself a new water bottle to rehydrate after all that running you’ve promised yourself you’ll do.

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It has never been more important to ensure the charity sector looks for ways to inspire people with new ideas. People in the UK obviously love to commit both the time to undertake innovative fundraising challenges, as well as donate money to support good causes. Which is why we've called it Connected Giving.

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